Regulation (EU) 2025/40 explained

Navigating the EU Packaging and Packaging Waste Regulation (PPWR)

Don’t let the August 12, 2026 deadline disrupt your market access. Our expert-led compliance solutions help you navigate the new PPWR requirements with precision and confidence
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Expert Compliance Solutions for a Changing Regulatory Landscape

The EU Packaging and Packaging Waste Regulation (PPWR), Regulation (EU) 2025/40, has replaced Directive 94/62/EC. This directly applicable regulation introduces stringent, harmonized requirements across the EU, covering packaging design, recyclability, recycled content, substance restrictions, and digital transparency.

With the first requirements, including substance restrictions, Declarations of Conformity (DoC), and environmental claims, applying from August 12, 2026, proactive preparation is critical to avoid enforcement risks and market access disruptions.

EU Packaging and Packaging Waste Regulation (PPWR)
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Is Your Packaging Portfolio PPWR-Ready?

Strategic Assessments: Clarify Your PPWR Obligations

Understanding where your specific obligations lie is the first step in building a compliant packaging strategy. We provide the structural certainty you need.

We identify if you are a “producer” under PPWR, determine your Extended Producer Responsibility (EPR) obligations, and map your route to market to understand exactly where your packaging is placed on the EU market.

We conduct a review of your product and packaging configuration based on PPWR definitions and Annex I guidance, providing clear classification outcomes (sales, grouped, or transport packaging) with supporting rationale.

We evaluate how your business fits into the definitions of manufacturer, importer, or distributor, and clarify the specific design, conformity, and technical documentation responsibilities attached to your role.

A focused assessment of your packaging items against relevant PPWR articles. We identify gaps, assess risks based on material type and format, and prioritize packaging changes to support future compliance.

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Technical Expertise: Substance of Concern (SoC) Compliance

PPWR Article 5 restricts the presence of specific substances. We help you navigate these complex chemical requirements:

Heavy
Metals

Monitoring the strict 100 mg/kg (100 ppm) total combined concentration limit for lead, cadmium, mercury, and hexavalent chromium. We audit your material composition and supply chain data to ensure every component remains below these regulatory ceilings, effectively mitigating your risk of non-compliance.

PFAS
Restrictions

Ensuring food-contact packaging adheres to the critical thresholds: 25 ppb for individual PFAS, 250 ppb for the sum of all substances, and 50 ppm for total fluorine. We provide technical guidance to verify your packaging chemistry and validate supplier data to ensure full compliance with these specific PPWR mandates.

BPA
Prohibition

Ensuring full compliance with the strict prohibition of Bisphenol A (BPA) in food-contact packaging. We verify material specifications and conduct comprehensive supply chain assessments to ensure your packaging portfolio is free from restricted substances and fully compliant with PPWR requirements.

Testing & Validation

We define your optimal testing scope, coordinate with accredited laboratories, and rigorously validate supplier test reports. We confirm methodology, detection limits, and accreditation status to ensure your data genuinely substantiates a compliance claim.

Infrastructure: Simplify Your Supply Chain Data

Regulatory compliance is only as good as the data flowing through your supply chain.

The Element 1 Solution

Our digitized, structured data collection software defines precisely what information is needed. It generates correct declaration templates and follows up with suppliers systematically to ensure you aren’t left chasing missing information.

Audit-Ready Documentation

We assist in establishing and communicating Declarations of Conformity (DoC) to your EU customers, ensuring that collected data serves as the technical backbone for your compliance assessment.

Digital Product Passport (DPP)

We offer consulting services to map your packaging against emerging implementing acts. We help develop customized solutions for the mandatory data carriers (e.g., QR codes) that link to material composition, durability, repairability, and end-of-life guidance.


Tailored Support & Partnership

Leveraging Landbell Group’s 30 years of global regulatory expertise, we provide the dedicated operational support your business needs to maintain seamless market access. Whether you require a formal regulatory interface in Europe or specialized training to empower your internal teams, our services are designed to minimize your administrative burden while maximizing your compliance readiness.

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    EU-Wide Authorised Representative

    We act as your single, trusted partner across multiple Member States, managing your DoCs, responding to authority requests, and coordinating multilingual support to significantly reduce operational complexity.

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    Customer-Focused Workshops

    We offer 4-hour, business-specific workshops (online or in-person). These sessions go beyond high-level overviews to provide your team with practical training on implementation timelines, enforcement risks, and how to apply PPWR requirements to your specific business model.

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Frequently Asked Questions

We take an “Integrated Insight” approach. We assess your PPWR obligations in the context of broader impacts like REACH, SCIP, and RoHS to ensure you aren’t managing these as fragmented data points, but as a unified product stewardship program.

The DPP is a machine-readable carrier that links to a decentralized database. We map your product data against current requirements to ensure you are ready for future implementing acts.

We do both. We define the testing scope based on your material, coordinate with accredited EU/US laboratories, and validate supplier test reports to ensure they are technically sufficient to support a legal Declaration of Conformity.

The initial requirements cover substance restrictions and Declarations of Conformity. Failure to comply can lead to market access restrictions and enforcement action by national authorities.

It applies to all packaging placed on the EU market. Whether you are a manufacturer, importer, or retailer, and regardless of whether your company is based inside or outside the EU, you have obligations if your goods reach the European market.

PPWR Insights & Regulatory Updates

Stay ahead of the evolving regulatory landscape with our latest analysis, compliance guides, and expert perspectives on the EU Packaging and Packaging Waste Regulation.
PPWR compliance requirements

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