Non-EU businesses
who are placing products on the EU market
Full EPR Compliance in Europe
Depending on your products, route to market, and the regulatory framework that applies, you may be required to appoint one or more Authorised Representatives (ARs) to place products on the EU market and maintain ongoing market access.
H2 Compliance helps businesses determine where authorised representation is required and provides coordinated support across Europe. AR obligations are not just limited to packaging and may apply under national legislation across other regulated product sectors.
National EPR and EU-wide Authorised Representative Support
For packaging, businesses may encounter two distinct types of Authorised Representative:
- National EPR Authorised Representatives, established under national Extended Producer Responsibility (EPR) legislation.
- EU-wide Authorised Representatives, introduced by the Packaging and Packaging Waste Regulation (PPWR).
While both support regulatory compliance, they perform different functions and operate under different legal frameworks.
Who May Need This Service?
Authorised Representative services are relevant for:
Companies
who are selling into Member States where they are not established
Organisations
who have with packaging obligations in multiple countries
Businesses
who are seeking to reduce administrative burden and regulatory risk
How H2 Compliance Can Help
H2 Compliance helps businesses maintain EU market access with coordinated Authorised Representative support across Europe.
We support you with:
-
Identifying where representation is required - Setting up national EPR Authorised Representatives
- Advising on PPWR Authorised Representative obligations
- Managing registrations, reporting and administration
- Providing a single point of contact across markets
- Coordinating national and EU-wide AR support
Frequently Asked Questions
Many Member States require businesses that are considered producers under national EPR legislation to appoint a local Authorised Representative where they are not established in that country.
The representative acts on behalf of the producer and typically manages:
• Producer registrations
• Reporting obligations
• Participation in compliance schemes
• Liaison with competent authorities
• Ongoing administrative requirements
PPWR introduces a separate Authorised Representative role focused on packaging design and conformity requirements. Unlike national EPR Authorised Representatives, this role supports manufacturers with harmonised obligations that apply across the EU. For businesses placing packaging on multiple EU markets, H2 Compliance can provide coordinated support to help create and manage technical documentation and authority communication.
At H2 we can offer:
Declaration of Conformity Support
- Support the creation, storage and ongoing management of Declarations of Conformity under PPWR, through our SimpliDoC software. Find out more here: link to DOC software
Authority Liaison
- Act as a point of contact with market surveillance authorities and support responses to regulatory enquiries, documentation requests and follow-up actions.
Timely Documentation Availability
- Ensure Declaration of Conformity and evidence can be made available to authorities within 10 days following a request.
Centralised Compliance Support
- Support communication with authorities across EU Member States, helping businesses manage PPWR conformity requirements across multiple markets.